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The 2011 March 7 day morning, from mainland China, Hong Kong, Taiwan media friends gathered in the Village orange hall, borrow sanlitun by return to natural barefoot experience, personal taste of NIKE FREE innovation and technology bring change.


Tobie Nike Air Max innovation kitchen innovation manager Hatfield to introduce an interesting story: as early as 10 years ago, the famous American running coach VIN LANANNA (LanAn get) Vatican ? has been let his athletes barefoot to train for the run on the grass. Although no data to support, but he thinks such training will run faster, smaller chance of injury. NIKE sports RESEARCH laboratory (NIKE LAB, true NSRL) could begin in 2001, the RESEARCH of this aspect, they study found some leg common sports injuries of the population in barefoot extremely low incidence, reason is that when the feet and ground barefoot contact can promote muscle to distribute pressure, telescopic put shoes, legs when you lost this positive sensory response. Even with no contact with nature, some function feet also weakens, disappear. Based on the innovative thinking, 2005 NIKE first launched the NIKE shoe money -- through this copy of feet and legs can strengthen the mechanism and also provide basic protective and the grip of the light weight sneakers, the concept of barefoot training really will become a reality.


All this all benefit from the innovation and improvement of the shoetree. The traditional design shoetree bound to a human feet not only, also tied the innovation of our brain thinking. Finally, NIKE FREE thoroughly break routine, the shoetree with close to barefoot shape outline, make double pressure distribution becomes even, extremely similar to the motion pattern. Barefoot Since then, the subversive concept is not only be Nike has become reality, more by extending into about running, walking, cardiopulmonary and strength training and so on many kinds of sports integration planning. Designer analog barefoot, sense of different flexible definition of different levels NIKE FREE. 0.0 represents completely barefoot run, 10.0 is equivalent to similar VOMERO standard running shoes NIKE complex modulation ZOOM flexibility. NIKE FREE in intermediate magnitude 5.0 is, and NIKE also have NIKE FREE 3.0, in 3.0 and RUN the NIKE FREE between tomcat 5.0 and 10.0 is + and the EVERYDAY between NIKE shoes copy.
Media also copy the on-site experience of NIKE shoes, the most impressive is RUN + 2 months NIKE FREE upcoming came out, and the men and women of color, the eight of the feeling of summer very much. It makes "shoes" if copy "sock" generally can fully imitate natural movement, light toughening joint. NIKE FREE RUN + 2 also supports real-time feedback running distance, time, calorie consumption data such as NIKE + chip functions, through the receiving equipment and the corresponding improvement of connection, running grades take in everything in a glance. Most lets people expect that this section can change at the bottom of NIKEiD shoes, you can freely choose 3.0 or copy of hadadezer 5.0.
Black ChenJianZhou also with the field of media friends share his experience: "originally do athletes, dressed in traditional running shoes long-distance running training, calf and foot steps muscle tension may lead to injury, also cannot training calf muscle; the front of Nike Air Max 24-7, after can try to copy the calf muscle obvious front, bilge feeling that include acid of my feet and foot muscle gets the full range of strengthening and persistent exercise." NIKE FREE technology brings to the immediate progress, zhang Lin also have the same experience. "My right foot was injured, but wearing NIKE FREE training on land, feel very light toughening, without negative tired feeling, each part can adapt to your feet.