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Ads promotion. All kinds of advertisements fulfill our living space nowadays. We often buy something pushed by some impulse without fashion jewelry considering the money we are going to spend, especially for girls. This is why many business men think that it is much more easier to earn money from women and kids instead of boys.

 

In order to save money, many jewelry retailers prefer to wholesale jewelry alone and then buy individual jewelry boxes. As a result, they print their own brand and signs on the jewelry boxes. By this way, they can raise the jewelry value in a huge way. As consumers, if you want to save money, you can also only buy the fashion jewelry without gift boxes' packaging.

Personal brand. Many jewelry retailers ask their supplier to imprint their onw brand name or website address on the wholesale jewelry labels. This is also called as "Brand Effect" by many people. So people will think the jewelry they buy is unique and are willing to pay much more.