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Normal 0 7.8 磅 0 2 false false false MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:普通表格; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Famous for the production of man-made Swarovski crystal (Swarovski) was founded in 1895, and Cartier (Cartier), Hermes (Hermes), Louis Vuitton (Louis Vuitton) and other international brands have the same reputation . In fact, it used the material in the jewelry industry is not the most high-end, but sold that fashion jewelry brand envy of the industry's high prices. National Gemstone Ke Jie, deputy director of Quality and Technical Supervision, said jewelry market can be broadly divided into three levels, one very few top jewelry brands, not only is the real diamond jewelry, and craft and design are top-notch, the price very expensive; Second, popular jewelry brand, material and natural jewelry is really gold, but the brand positioning and price of living in mid-range; Third, artificial jewelry, has the most extensive consumer groups. She said that from the material properties point of view, Swarovski shall belong to the third category, but its own market influence and access to the market efficiency is amazing, even with many domestic brands is really natural jewelry, may not have such a high market returns. Were in the secret is in its brand building and wholesale fashion jewelry promotion. The face of potential market, China's jewelry industry to build the brand's key moment.
     In recent years, consumption of diamond jewelry as people focus. Data show that China's jewelry sales in 2006 totaled about 160 billion yuan, representing an increase of 15% or more, has become a major consumer of jewelry. With the continued growth in domestic consumer market, the international diamond and jewelry on the processing order is being gradually transferred to China. According to statistics, China now has more than 200 processing plants all year round for jewelry overseas, the annual output value of more than 30 billion U.S. dollars, as well as orders more than 300 processing factories have the capacity. In the processing business, the Chinese diamond and jewelry industry in recent years has developed a wholesale jewelry number of distinctive characteristics of the industrial base, and gradually reveal the scale. Jewelry diamond processing in the production scale, technology, quality, ideas and so has a considerable level.